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Website Magazine

Why Keywords Are Important in a Domain Name

So, you’ve heard that keywords in a domain name are not important? Well, what you’ve heard is pure BS… they are VERY important.

If you are wondering why, you can hear it from THE top SEO guru - the man who wrote the book… SEO Book that is, Aaron Wall. Here’s a video Aaron just posted:

 

 

Here’s a recap of what he says:

  • Many domains (especially .com names) get type in traffic worth thousands of dollars a year
  • Keywords as part of the name make it easier to get your keywords in the anchor text
  • Exact match domains make people more likely to give you targeted anchor text when they mention your website
  • Exact match domains are given an algorithmic relevancy boost in Google
  • Exact match domains make it easier to get Google Sitelinks to expand your listing and block out competing sites
  • Exact match domains are easier to profit from search engine arbitrage

Get the full story on Aaron’s post about keywords in domain names.


Website Magazine

 



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7 Responses to “Why Keywords Are Important in a Domain Name”

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