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Why Keywords Are Important in a Domain Name

So, you’ve heard that keywords in a domain name are not important? Well, what you’ve heard is pure BS… they are VERY important.

If you are wondering why, you can hear it from THE top SEO guru - the man who wrote the book… SEO Book that is, Aaron Wall. Here’s a video Aaron just posted:



Here’s a recap of what he says:

  • Many domains (especially .com names) get type in traffic worth thousands of dollars a year
  • Keywords as part of the name make it easier to get your keywords in the anchor text
  • Exact match domains make people more likely to give you targeted anchor text when they mention your website
  • Exact match domains are given an algorithmic relevancy boost in Google
  • Exact match domains make it easier to get Google Sitelinks to expand your listing and block out competing sites
  • Exact match domains are easier to profit from search engine arbitrage

Get the full story on Aaron’s post about keywords in domain names.

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7 Responses to “Why Keywords Are Important in a Domain Name”

  1. […] WayBack Machine data, WHoIs data and more. There is also a good article about the importance of keywords in a domain and other SEO related […]

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  3. […] You may want to look at the expired domain name lists and get choose the one with lots of parenting keywords in a domain. It will give you a good head start in your parenting blog. Sometimes, if the expired domains […]

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  5. […] check the keywords in a domain first. Make sure they are what you really need to begin with. Check out deletion dates if […]

  6. […] check the keywords in a domain first. Make sure they are what you really need to begin with. Check out deletion dates if […]

  7. […] are these types of domains great for pagerank, but they also have many other benefits of having the keyword in the domain name.   This tool also helps to view backlinks from Google and Yahoo, and also shows other domain name […]

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