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How Good Domain Names Portray Brand

February 6th, 2008 admin Posted in All-Posts, How To Use Our Tool, Making Money, SEO No Comments »

We’ve talked a bit about how keywords in your domain name is helpful, now let’s talk about how domain names can help convey a brand.

If you don’t have millions of dollars to spend on an online advertising campaign, you can still create brand awareness simply by choosing a domain name that conveys the topic of what the site is about, along with being catchy. You can also leverage existing brands to help create that added comfort with your brand. For example, if I were going to start a home improvement website that dealt with how-to information, kitchen decorating, remodeling, interior design, etc… it would not only pay to have keywords in the domain for search engine purposes, but make it memorable. One I really like is While this clearly conveys that the site is about home remodeling, it also leverages one of the most highly recognized online brands, making it not only more memorable, but there is instant rapport due to the comfort level of that brand.

Another great domain that conveys brand as well as content/context, is This is clearly a website about humor, and seems to be more geared toward the more intellectual crowd, than the typical Jackass crazed twenty something.

The point is, make your domain name brandable, searchable, and memorable, and your job of marketing your website will be much easier.

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Why Keywords Are Important in a Domain Name

October 28th, 2007 PaulM Posted in All-Posts, Making Money, SEO 7 Comments »

So, you’ve heard that keywords in a domain name are not important? Well, what you’ve heard is pure BS… they are VERY important.

If you are wondering why, you can hear it from THE top SEO guru - the man who wrote the book… SEO Book that is, Aaron Wall. Here’s a video Aaron just posted:


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How To Profit From Expired Domain Names

October 24th, 2007 Pawel Reszka Posted in All-Posts, Expired Domains, Making Money No Comments »

Guest Post

Today’s guest post is from Pawel Reszka of

Today’s age is all about recycling and nothing seems to have capitalized on this more than expired domain names. These have represented a great potential of earning quick money online. Ever since the dot com downfall people have been thinking of innovative ways to access tools which track expiring websites every single day!

Count yourself lucky

Until recently, only a handful of people could earn a fortune from expired domain names. It’s because they had access to automated tools which tracked every website which ceased to exist. However with the plenty of modern tools available today, you can tap into the tremendous potential of expired domain names.

What are expired domain names?

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