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We’ve talked a bit about how keywords in your domain name is helpful, now let’s talk about how domain names can help convey a brand.

If you don’t have millions of dollars to spend on an online advertising campaign, you can still create brand awareness simply by choosing a domain name that conveys the topic of what the site is about, along with being catchy. You can also leverage existing brands to help create that added comfort with your brand. For example, if I were going to start a home improvement website that dealt with how-to information, kitchen decorating, remodeling, interior design, etc… it would not only pay to have keywords in the domain for search engine purposes, but make it memorable. One I really like is www.RemodelingMySpace.com. While this clearly conveys that the site is about home remodeling, it also leverages one of the most highly recognized online brands, making it not only more memorable, but there is instant rapport due to the comfort level of that brand.

Another great domain that conveys brand as well as content/context, is www.PhdComic.com. This is clearly a website about humor, and seems to be more geared toward the more intellectual crowd, than the typical Jackass crazed twenty something.

The point is, make your domain name brandable, searchable, and memorable, and your job of marketing your website will be much easier.

So, you’ve heard that keywords in a domain name are not important? Well, what you’ve heard is pure BS… they are VERY important.

If you are wondering why, you can hear it from THE top SEO guru - the man who wrote the book… SEO Book that is, Aaron Wall. Here’s a video Aaron just posted:

Not so much about expired domains directly, but what to do with them afterward, this post by PaulH over at Assetica.co.uk is a great list of ways for you to build links. He claims there are 1002 ways listed, but you’ll find that the last point reveals a neat little secret.

He has another post about 18 NASTY ways to get links - and advises you not to try them (and I agree), unless that’s your bag of chips. There is some NASTY, NASTY stuff in there - I’d never do any of these… lucky I’m an albino white, white hatter.